NATIONAL HEALTHCARE GROUP // DIABETES

Diabetes has been identified as a growing problem in Singapore. To curb the rise of this increasingly common disease, NHG needed to raise awareness on the disease and its dangers. The challenge? Conveying a complex concept to the general public without losing their attention.

An effective way to explain a complicated concept is through animation - lively characters and the analogy of a factory to the human body made it easier for viewers to absorb the information. We also worked together with medical professionals to ensure that take-home messages are accurate.